Impact of competitive environment and product life cycle of sony Essay

Impact of competitive environment and product life cycle of sony camera TF-1 - Essay Example The camera is also dust proof. The competitiveness in the market makes the Sony camera TF-1 innovative and progressive. The camera has a well-designed snapper, and performs better as compared to all other cameras in the industry. The company focuses on improving the resolution of the F-1 camera versions. According to GibaldI (2010, 41), Sony restructures its camera in a bid to have a competitive edge. The restructuring will help reduce the cost of manufacturing and improvement of camera quality. This company also seeks the design of camera its competitors are offering in the market (Sahlin, 2012, 61). This will help the marketing team to select the suitable camera to present in the market. In a wider sense, the marketing strategy of the Sony Company boosts the sales of the company significantly. Through the camera differentiation, consumers are able to visualize the cameras be offered in real time (Standage, 2012, 23). Sony, through the enhanced strategy of the snapper is able to widen customer base. Marketing influences the strengths and weaknesses of the Sony. The Sony Company also applies promotion to the determination of the number of clients made on a daily basis. The major goal for Sony is the maintenance of its current customers in order to boost the sales revenue. According to White (2013, 83), the marketing strategy that Sony uses is wide and varied. For instance, the cameras can be established using different design materials to ensure a new look. The camera design improves when the branding system is above board and effective. Branding, as is conventionally known can potentially change the TF-1’s look. Sony should, come up with fashionable design of camera that is able to demystify the use of other low quality cameras. The camera’s lifecycle is comprehensive because it incorporates the developmental stage of the camera and the decline stage of the camera’s performance. The

Midterm Research Paper Example | Topics and Well Written Essays - 1000 words

Midterm - Research Paper Example In this latter particular then, I seem to have slightly the advantage of him.’ Socrates’ argument is therefore that knowledge is not about believing that one knows something, but instead about knowing that one, in fact, cannot know. Socrates is driven to those said to be wise, because he wants to consider the word of God. On this quest, Socrates finds that ‘I found that the men most in repute were all but the most foolish; and that others less esteemed were really wiser and better.’ Socrates will then go on to explain this apparent paradox. His argument is based around the idea that believing one has knowledge cheats one out of actually having knowledge. The only true posit of knowledge, in Socrates’ argument is God himself. So, following Socrates’ argument, God himself knows that his wisdom means nothing, which is precisely what makes him so wise. Socrates returns to the argument over knowledge later in the Apology at which point he discusses fear of death. He argues that this, rather than making a man wiser, fearing death shows a pretence of wisdom, because death is unknown and an unknown thing cannot be known and therefore feared. Man does not know if death is a terrible thing or not and it is therefore illogical to fear it. Following on from this logic, Socrates cannot know if his beliefs are true, because wisdom dictates that no knowledge is regarded as certain. Socrates’ discussion of knowledge in the Apology is an interesting one, since it centres on the idea that nothing can be truly known. It subverts the common view that a lot of knowledge is synonymous with wisdom and replaces it with the idea that wisdom is the having the openness of mind to understand that any amount of knowledge is never a lot. In the Republic, Plato reports Socrates’ notions on ethics, connected with idea of justice. These ideas are related to the debate over epistemology in the Apology since they rely